Nobody buys a lawn mower – they buy short grass.
I don’t care about quick change bag attachments or turbo mulching action. I just want to get the lawn cut so I can go play golf. Tell me how I’ll get to go play golf sooner…
Charles Revson, the founder of Revlon said,”In the factory we make cosmetics – we sell hope.”
You know what your products and services are BUT what are your customers buying?
What is your “Short Grass”?
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