Consider for a moment all the myriad different ways that your company interfaces with your customers and prospects. Your website, brochures, business cards, print ads, how you answer the phone, the letters you write, your vehicles, how a technician dresses, how well our product performs, how our product is packaged, the emails you send…
The list could go on and on.
Now of all these things – which of them doesn’t make any difference?
If you hire the best engineers and designers, employ the best workmen, buy the best concrete and girders but use substandard bolts – the bridge still falls down. What we do reflects on all that we do. QED
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